The Pains of Being Pure at Heart

Like plenty of other bands in the internet era, the Pains of Being Pure at Heart seem poised to attract an audience that will far outstrip that of their easily identifiable precedents-- in their case, groups like Rocketship or Shop Assi stants, each obscure these days even by Approved Indie Influence standards. A few other twee/noise-pop revivalists arguably pulled off that same trick last year, but Pains of Being Pure at Heart are likely to appeal to listeners beyond online name-droppers and Brooklyn scenesters.