Toy is an epic, psychedelic, droning, wonder. Every track takes the germ of an idea and then repeats it at you with ever deepening insistence and almost imperceptibly subtle evolutions.
It's one of those rare albums that make you want to check out the band's influences in much the same way that Primary Colours probably did for Toy.
It’s weird and wonderful and you’ll want to listen again as soon as it’s over.
What we have in Toy is a beautifully powerful ramble of an album with at least six tourist attractions and beauty spots of songs to gawp at along the way.
Wisely sacking the spud-like indie of Joe Lean & The Jing Jang Jong for a sound that’s equal parts neopaisley swirl and stately motorik sweep, TOY’s debut offers a lesson in the art of, erm, un-selling out.
They’ve channelled their trippy retro leanings through more recent history – Ride and House Of Love get a workout on ‘Motoring’ and ‘The Reasons Why’ is pretty much a love letter to My Bloody Valentine, but ‘Drifting Deeper’ shows off their interest in experimental electronics.
What their self-titled debut lacks in innovation, it makes up for in spirit, its 12 barn-burning tracks accurately capturing a sense of youthful zeitgeist.
TOY are a worthy addition to the canon of “head music” that includes Can, Jesus & Mary Chain, Portishead and Spiritualized, and there’s plenty here to suggest they’ll go on to scale greater heights.
Perhaps more of an homage than an invention, then, but still, an absorbing debut.
|# 9 -||DIY|
|# 17 -||Gigwise|
|# 16 -||musicOMH|
|# 19 -||NME|
|# 11 -||Piccadilly Records|
|# 28 -||The Fly|
|# 19 -||The Line of Best Fit|
|# 43 -||The Quietus|
|# 25 -||Time Out London|
|# 3 -||Rough Trade|