Without the cultural rhetoric and the over-the-top marketing and the conspiracy theories and the mainstream attention in the mix, Product is simply forward-thinking, flawlessly-produced electronic music that wants no more than to slap a grin on the dance floor.
To say that PRODUCT leaves you wanting more is an understatement, beginning and ending with EDM you can’t dance to, building and toppling all kinds of aural Legos in between.
Product streamlines this vision into a singular "product" that although is not an essential purchase, is still essential listening.
There's something threatening about the manic energy of SOPHIE's music, and it adds a layer of intrigue to the songs on Product.
It’s also the London producer’s first test at showcasing his ability to hold the listener’s attention for more than a few minutes. And, in this matter, it succeeds immensely.
Though these songs were released over the course of 18 months, Product holds together remarkably well as it captures SOPHIE's instantly addictive, ever-evolving reimagining of pop music.
The bottom line is this: Product is a great album, even though it isn't exactly surprisingly great. Many of Sophie’s best tracks, come to find out, are the ones we’ve heard since 2013.
PRODUCT is truly what you make of it - both highly addictive and somewhat unfinished, it leaves a good amount of open space for the listener to construct a set of vivid, imaginary images into something personal, even meaningful.
Heard individually and spaced many months apart, the best tracks here were diamond-hard realizations of very specific sonic ideas; placed on an album alongside songs that use similar ingredients but are markedly inferior, they rattle around in the can, perfect objects in search of the right container.
|# 3 -||SPIN (Pop)|