AOTY 2017
Nothing's Real
Shura - Nothing's Real
Critic Score
Based on 16 reviews
2016 Ratings: #97 / 721
User Score
Based on 167 ratings
2016 Ratings: #69
July 8, 2016 / Release Date
LP / Format
Polydor / Label
Synthpop / Genres
weareshura.com / Website
Tags
Your Review

CRITIC REVIEWS

90
The Line of Best Fit
As with the best pop albums, it sounds like a greatest hits record. The songs flow into each other seamlessly as well as standing on their two own feet, which is an astonishing achievement.
90
musicOMH
The sound might be ’80s, but this is undeniably now, and Shura a new star in 2016’s increasingly bible-black night.
90
God Is in the TV

The whole record blends together seamlessly with nothing but refined songwriting and outstanding production. This is a brilliant record constructed by someone who sounds like they should be on their fifth record by now. It’s exciting to think this is only the beginning for Shura.

80
The Skinny
As far as poppy coming of age records go, there’s not a lot to separate Shura from the pack on initial spins. Like most teenage neuroses, scratch beyond the surface and you’ll find there’s much more going on than first seems apparent.
80
DIY
‘Nothing Real’ serves as a personal glimpse into this newcomer as an artist. It’s a statement packed with masses of future potential, and that’s all you can really ask for from a debut record.
80
The Guardian
This feels like a time capsule of Shura’s life up to 2016, amorphous former internet genres and all.
80
NME

The 24-year-old’s synthy, guitar-backed pop tackles a broad sweep of issues surrounding love and relationships.

80
Clash
Although it’s easy to slap comparisons across her sound, the voice underpinning it all is peerless. Was ‘Nothing’s Real’ worth the wait? Absolutely.
80
AllMusic

Nothing's Real boasts richer songwriting and wider-ranging sounds than might have been expected. Where her earlier work was so atmospheric it threatened to float away, on Nothing's Real she grounds her fantasies with sounds that are often sleeker than those of her influences and contemporaries.

80
PopMatters

While Shura is the latest in a long, long line of ‘80s-mining artists, what separates her from the imitators and makes her album great is quite simply the sheer quality and attention to detail of the songs themselves.

77
Pitchfork

Nothing’s Real offers a fresh vision for pop’s new reality.

75
Consequence of Sound

Shura is at the center of this album, and though the results aren’t always revelatory, she herself remains hugely engaging.

70
Rolling Stone

Born in the Nineties and in love with the bubble beats and synth clouds of the Eighties, she builds her music as a glossy shell around detailed dissections of missed connections.

70
Loud and Quiet
A few tracks feel overlong ... but that hardly spoils this rich, elegant and intimate debut.
70
Exclaim!

A neon sugar rush that occasionally fizzles out with filler tracks, Nothing's Real ultimately leaves a lasting impression. More importantly though, Shura's debut shows real promise for the future; with plenty of room to grow, she's an artist with potential in the ever-expanding world of pop music — one in which her voice can expand, too.

60
NOW Magazine

Although Shura's lyrics are fraught with self-doubt, the coolness and precision of her delivery exude professionalism.

Jul 9, 2016
doctorchair
100
Shura doesn't necessarily do anything to change the game of pop music, but rather takes all the best parts of it to create an album of 80s pop music perfection. Her lyrics are reminiscent of childhood memories and her silky smooth voice lulling her listeners into pure bliss. Every song on Nothing's Real is catchy as hell with melodies that I find humming to myself throughout the day. I don't need to search for the song of the summer anymore. I think I've found it.

Favorite Songs: What's It ... read more
Nov 28, 2016
92
Such a good album. It sounds fresh and vintage at the same time, it really reminds of Madonna's 80's sound. Nice surprise with her, will definitely follow her career.

Best songs: "What's It Gonna Be?", "Touch","Kidz N Stuff", "What Happened To Us?", "Tongue Tied" and "Make It Up".
Nov 6, 2016*
ryansliao
77
Whilst more 80's inspired than its counterparts, Nothing's Real still has all the qualities of a terrific synthpop album. Much of this record is very dreamlike. This gives us a lot of blissful and atmospheric beats. Shura's vocals have an airy and haunting quality to them. And for the purposes of the tracks here, they work really well. However, the 80's styled production really steals the show. Still though, Shura's voice isn't quite strong enough and the atmosphere isn't quite compelling ... read more
Oct 28, 2016
Felindie
75
Fav Tracks: What Happened to Us?, Make It Up, Indecision
Aug 3, 2016
86
Behold one of the most infectious and heart filling records of this year. It's been two years since she released "Touch" and since then a lot of people were anticipating her debut project. Well, I don't think anybody will be disappointed with Nothing's Real. Clearly she is making a tribute to 80's synthpop and dance music, the influences are there and if you listen to one of her songs on the radio, you'd probably think that it's not her but Madonna, Cindy Lauper or some other pop ... read more
MISC LISTS
#26/Genius Community
Track List
  1. (I)
  2. Nothing's Real
  3. What's It Gonna Be?
  4. Touch
  5. Kidz 'n' Stuff
  6. Indecision
  7. What Happened to Us?
  8. (II)
  9. Tongue Tied
  10. Make It Up
  11. 2Shy
  12. White Light
  13. The Space Tapes


Added on: February 18, 2016