Memories Are Now is a gorgeously delivered elegy to heartbreak and loss; powerful, perfectly executed songs to bring comfort and strength to the weary, broken and scorned.
What always chills my blood and ties my tongue is Hoop herself, no longer a spider but a monarch butterfly, louder and brighter and stronger than she’s even dared to sing before.
One of the most engagingly idiosyncratic and refreshingly broad collections of solo singer songwriting in recent memory.
The album encompasses much of the range of her previous output, which routinely challenged the boundaries of indie rock and folk, encouraging a label more along the lines of unconventional singer/songwriter.
Memories Are Now brings the idiosyncratic nature of Hoop’s original artistic design to the forefront with as much grace and freneticism as she has always born.
For an album with a pretty bare sound – fingerpicked guitar, lots of reverb and space, rhythm tracks that amount to the odd bass drum thud and what sounds like someone banging a piece of wood against the floor – it’s teeming with ideas.
At 39 minutes, there’s hardly a wasted moment on Memories Are Now. It's the rare folk record that never allows you to zone out or simply engage with it as a collection of lilting melodies and ornate instrumentals.
Memories Are Now is a giant leap forward for Jesca Hoop, betraying any lazy pigeonholing, and really cements her growing status as one of the true visionaries of the music world today.