Relapse

The fact is, at the ripe age of 28, I am no longer the primary marketing demographic in modern capitalist society. That demographic is kids in their late teens and early 20s because they possess a unique combination of disposable income and weakness to peer pressure that makes corporate interests salivate. Almost everyone feels the pressure at that age, the overwhelming desire to be cool. Everything and every moment seems significant and intense. Some of my most cherished memories from that time are of cruising the five block main drag in Kamloops with my best friend pumping Eminem’s Marshall Mathers LP the summer it came out. We were cool… as cool as you can be in Kamloops. That album was the most important in my world, both controversial and fun to dance to. The more adults hated it, the more we liked it.