Lover celebrates one of today’s most prominent pop figures in all of her glory and signals that there are even greater things to come from her in the future.
For all of its rich production and lyrical complications, Lover has a simple premise: embrace gratitude and listen to the insights that emerge after a perspective recalibration. As always, Lover is an album Swift made for her fans. But it also feels like a record she made for herself, unburdened by external expectations and her own past.
Lover runs long, and despite a strong front half the album sags a bit in the midsection by design — a shame, since a sense of experimentation ebbs and flows throughout.
Instead of trying to be all things to all audiences, it plays to the strengths of a witty songwriter in love, eager to tell anyone who will listen exactly how she feels.
Lover is, fittingly, evolutionary rather than revolutionary. But nevertheless it feels like an epiphany: free and unhurried, governed by no one concept or outlook, it represents Swift at her most liberated, enjoying a bit of the freedom she won for her cohort.
Swift’s seventh album feels like a partial resurrection of the Swift of old: moony romance and earnest earworms abound.
It succeeds in spite of its clunkier moments because Swift’s melodies are frequently dazzling and her loved-up lyrics are ultimately quite touching.
More than either 1989 or Reputation, Lover seems fully realized and mature: Swift is embracing all aspects of her personality, from the hopeful dreamer to the coolly controlled craftsman, resulting in a record that's simultaneously familiar and surprising.
Her songwriting is as careful, detailed and impressive as ever, she's nestled into a perfect pop niche, and it seems like being totally in love has let her head drift off into the clouds a bit. The best part: Lover lets fans wander off into the daydream with her.
The 18 tracks on Lover oftentimes slide together like a lot of beautiful puzzle pieces that don’t quite fit together perfectly.
Even though Lover’s production and visual marketing are the brightest of Swift’s career, the content of its songs show the songwriter at some of her darkest moments.
On her seventh album, Taylor Swift is a little wiser and a lot more in love. Though uneven, Lover is a bright, fun album with great emotional honesty.
Lover lacks a unified sonic aesthetic, ostensibly from trying to be something to everyone—the surest tell that it’s as much reaction as it is creation.
Ultimately, the album’s highlights are those songs where the voice and sentiment we hear is truly her own, the enthralling, stirring, emotion- manipulating voice that’s threaded its way through every album since her 2006 debut, not the voice that leans too close to what the pop music machine demands.
Lover is definitive, a cornucopia worth combing through to find some of her best, some of her worst and a lot of her most interesting songs.
Lover is a plethora of things: a Taylor Swift genre sampler, an argument that Jack Antonoff is her best collaborator, a continuation of her problem with lead singles, and a collection of great synthpop songs, but the best part of it is that Taylor seems like she’s never been better.
Ultimately, Lover is overstuffed and meandering, but serves as a positive reprieve from her past struggles in the public eye, and represents an artist at the peak of her creativity, power, and—one hopes—continued romantic bliss.
While it never quite hits the musical heights of 1989 or Red, Lover feels like a necessary recalibration after Reputation. It’s an album that screams out for an editor, but when it hits the right notes, it demonstrates just why Taylor Swift is one of the biggest pop stars in the world.
On an album this long, there is equal room for good and bad, and you’re always equidistant from either one no matter what track you’ve reached.
As it is, Lover offers plenty of evidence that Swift is just a better songwriter than any of her competitors in the upper echelons of pop, but its something-for-everyone approach feels like consolidation, not progress, designed to keep Swift as one of the world’s biggest stars without provoking the kind of backlash that led her to start evoking the end of days in her diary.
Lover is a kitsch-leaning festival of humour, pastels, butterflies and the desire not to be defined by negatives. It is, in large parts, a hoot.
If Lover were about five tracks shorter, it'd probably be Taylor Swift's best album yet.
Throughout the album, Swift essentially lists the things she loves: her mother, her boyfriend and, let’s face it, love itself. While these are all heartwarming sentiments, they amount to a statement lacking any profound meaning, backed by music that struggles to make a lasting impression.
#3 | / | Billboard |
#3 | / | PEOPLE |
#4 | / | Rolling Stone |
#6 | / | Good Morning America |
#7 | / | Chorus.fm |
#7 | / | The Music |
#7 | / | Us Weekly |
#10 | / | Los Angeles Times: Mikael Wood |
#14 | / | The New York Times: Jon Caramanica |
#15 | / | FLOOD |