If 7G was the vast orchard, the diminutively-titled Apple is its ultimate issue, the most fully realized version yet of Cook's iconoclastic take on pop, polished to a sheen.

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Clash

Slimmed down to forty minutes split between ten tracks, Apple has the feel of one cohesive whole when compared to 7G’s daunting monolith.

In the way that 7G meticulously unpicked Cook’s innards so fans could see the master’s mind at work, Apple weighs out the specifics and pours them into the meting pot.

Northern Transmissions

Where 7G was sprawling and without a discernible single, Apple is crisp, concise and gloriously slick.

Happily bridging the gap between synthetic and organic, Apple is one of Cook's most satisfying obliterations of the borders between genres, authenticity, and artifice.

At times, its tonal shifts cause whiplash, but the real magic appears when Cook manages to coalesce these two sides in the same song.

Apple ... is a staggering and potent amalgamation of numerous genre influences, but it also has moments of information overload, where its boundarylessness becomes too much.

Cook is clearly a master of sonic manipulation, but at times Apple proves that the old-fangled classical skills aren’t beyond him either.

With Apple A. G. Cook shows plenty of potential, but ultimately more consistency is needed with his songwriting if he is to really make his mark.

Though sprinkled with bops, ‘Apple’ doesn’t pack the expected punch.

Despite being a quarter of 7G's length, Apple is somehow the less consistent album.

Apple is a vacuous waste of time that makes whatever cohesion, credibility and engagement he generated with 7G seem like an extended bit with a 40 minute punchline.

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Maqtheus

Em seu segundo álbum de estreia (isso mesmo, o segundo), A. G. Cook o grande mentor da Pc Music entrega um material bastante diversificado em relação a produção e conteúdo lírico, destacando a habilidade do artista em mesclar o orgânico ao eletrônico com retoques de elementos bastante presentes em suas produções, mas que aqui especialmente resultou nas mais belas e espontâneas canções acerca do que ... read more

Micky T

I can't help but feel underwhelmed by A. G. Cooks latest effort 'Apple', I enjoy a lot of what comes out of the PC Music camp and I enjoy A. G. Cooks work as a producer but 'Apple' doesn't really see him working to his strengths or innovate with anything interesting in the landscape that he created. Often times it comes off to me as a rehash of ideas and structures that we've seen already, done better on previous projects, most notably Cooks behemoth of an album '7G', a lot of the guitar based ... read more

Mixtape

Who would have thought A.G. would follow up his 7777777 hour long debut album with a tutorial on how to smoke weed out of an apple????

But seriously somehow how is he still able to have fresh ideas after releasing an epic of an album only a month ago.
This is my favorite electronic album of the year so far, it’s just so fun and wild one moment and beautiful and bright the next and most of the time it’s a mix of the two.

The singles are a good spread of the sound of Apple, ... read more

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bEn1

This album is weird. In a good way and a bad way. Its got such a random variety of hyper pop songs, I really don’t know what to think. There is odd mixes of folk, pop and electronic throughout the production. It was quite underwhelming just because I expected a much more cohesive record from the curator of PC Music but I’m still surprised in how strangely adventurous it is. Imma give it a positive score Just purely based on how different it is, even for hyperpop’s standards. ... read more

3mo

scoutcoker

maybe good as baby's first hyperpop but not something I'm particularly interested in hearing again.

particular favs: Animals, Airhead, Stargon

7mo

ebambirra

Not a boring album, but underwhelming.

He is a phenomenal producer, but I didn't enjoy his voice that much, sounds too average. When it was covered in autotune it pleased me a little bit more, as in 'Animals'. Maybe he should have invested in feature artists to really enlighten some tracks. 'Xxoplex' is nice, but I missed Charli's infectious verses. 'The Darkness' is another that could have been really a banger if there were just a pop vocalist with some new arrangements.

'Airhead' was so ... read more

7mo

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