Aaron Frazer - Introducing...
Critic Score
Based on 8 reviews
2021 Ratings: #232 / 528
User Score
Based on 265 ratings
2021 Ratings: #360
Liked by 21 people
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About the only quibble you'll have is with the title. Music this soulful should need no introduction.

American Songwriter

He has released one of the early contenders for finest debut of 2021. The appropriately titled Introducing… justifies the spotlight status he clearly deserves.


ll too often, this type of record can become bogged down by its own reverence for the period it seeks to re-create, but on Introducing..., Frazer manages to overcome the vintage doldrums with good songwriting and top-notch arrangements.

Under The Radar
Frazer steps out of the shadow of earlier era giants to stand alongside them, shoulder to shoulder.

Ultimately, ‘Introducing...’ thrives because of how natural it feels – a record as authentic as the dust on Dan Auerbach’s control booth, it places Aaron Frazer as a golden-voiced embodiment of this modern soul age.

Evening Standard
Frazer doesn’t reinvent the wheel here but the songs are strong enough to rise way above pastiche.

It’s a thin line between deep respect and fetishism and Frazer’s debut is on the right side, a quality love letter to the music he committed to early on.

The Irish Times
If there’s a problem with this album, it’s that over the course of twelve songs, both Frazer’s special voice and the soundtrack begin to lose their lustre and become somewhat one-note. Despite that small discrepancy, this is a fine introduction indeed.
Easy Eye Sound presents “introducing...”, an excellent first album from Aaron Frazer. the entire album was produced by none other than Dan Auerbach: the labels founder. Auerbach and Frazer co-wrote all the songs together.

this is blue eyed soul at its finest; it combines jazz, funk, and r&b to create wonderfully compelling music. the album players are all amazing.

this is an early candidate for AOTY, and it will most definitely be on my end of year lists. when 2021 is all ... read more
Sometimes looks are deceiving.

"Introducing..." Is Aaron Frazer's debut album and one of the more enjoyable releases of the week. The lovey dovie project has a really authentic soulish charm to it and a lot of good moments, backed up by a solid consistency of quality and cute lyrical content.

Just like i mentioned in the opening line, his voice is so high compared to my expectations. Considering it was regarded as a "soul" album and the fact he looks like a giant man made ... read more
I don't know why I looked at the cover and thought his voice was deep??? The first shock of first listen, the smoothness of Aaron Frazer is quite delicious. As much as we've heard something like this record a thousand times before, this body of work seems so particular. As the title implies, this introduction is well received, for my part (at least).
This is just a great sounding soul record. The production is great, the songwriting is solid, and Aaron Frazer has a great voice for this sound. Yeah it’s a little long, and nothing on here is anything I haven’t necessarily heard before, but it’s really well executed and makes this a very enjoyable listen.
Not my thing
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Added on: December 15, 2020