Impersonator

Majical Cloudz - Impersonator
Critic Score
Based on 20 reviews
2013 Ratings: #329 / 955
User Score
Based on 157 ratings
2013 Ratings: #80
May 21, 2013 / Release Date
LP / Format
Matador / Label
Ambient Pop / Genres
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CRITIC REVIEWS

90
AllMusic

The full-length Impersonator follows the blueprint set forth on Turns Turns Turns with ten gorgeously minimal songs with equally naked lyrical content. 

86
Beats Per Minute

Impersonator is an album that sees life as fleeting–that death and the end of things is an ever present reality. The obvious conclusion is to hold tight to the people and things in life that mean something, but that’s too neat of a sentiment for Majical Cloudz. 

82
Pitchfork

Impersonator is a gorgeous record-- extraordinarily sung, hypnotically focused-- but it is Welsh's sense of emotional urgency that makes it special.

80
Consequence of Sound

By paring pop music to its core human elements, Majical Cloudz has written a record that’s bare enough to breathe inside. Feeling thrives in the blankness: that’s Impersonator’s paradox.

80
PopMatters

Its ingredients are so simple that it might have been made in a home or garage studio, but Majical Cloudz’ sound is so uniquely and deliberately crafted that it’s unlikely just anyone with ProTools could do the same.

80
No Ripcord

Bby utilizing a synth-based soundtrack just as organic, emotional, and unadulterated as Welsh’s voice and lyrics, Impersonator successfully matches man with machine and gives each an equally powerful, equally human voice.

80
Drowned in Sound

As an alternative response to the often overwhelming possibilities offered by technology and the tendencies to abound with details and mix everything up, Impersonator reminds us that minimalism is not just synonymous with reverie or disconnectedness. 

75
The 405

Even if Impersonator isn't the most uplifting music to listen to, it's carefully restrained and delicately expansive at the right moments.

75
Pretty Much Amazing

Impersonator is heavy stuff as Welsh leaves few stones unturned in exposing his personal pains and failures. Impersonator tells a supremely honest story from the mouth of a self-proclaimed liar. 

70
NME

Majical Cloudz may be dark, but there's light poking through.

70
Tiny Mix Tapes

While I do believe that more variation — both in emotional tone and in musical structure — could have lent this album greater lasting power, there are certainly many moments of arresting beauty and clarity to be found here.

70
DIY

When he flirts with dangerous grey areas, he actually ends up striking gold. 'Impersonator' is sadly scarce of these occasions, but when valued as a direct proposal and a coherent piece, it rarely lets slip. 

70
The Line of Best Fit

Tedious genre classification aside, it’s a fascinating record that begs softly for closer inspection and possibly even adoration.

70
The Fly

What’s impressive is that, for all its hymnal melodramatics, ‘Impersonator’ somehow bypasses insufferability.

55
Under The Radar

The majority sounds like demos for a fuller, richer album that Welsh undoubtedly has the skills to write.

Caffro
85
I ended up sleeping on this one back in 2013. While I enjoyed it back then, there was something holding me back from completely loving it.

The instrumentation is patient and repetitive, but quite hypnotic. I found myself getting lost in these serene, ambient soundscapes. Devon Welsh's singing is passionate and didn't quite hit me when I heard it first. Both of these elements are the strongest and most unique thing Majical Cloudz has (or had) going for them. Only now am I realizing the beauty ... read more
MarkCooper
78
Devon Welsh's albility to make a basically 10 second ambient loop into an engaging song is beyond me. If you pay attention to the music, it almost never changes throughout the entire song. Yet this album is anything but boring.

Favorite Tracks: Turns Turns Turns, Bugs Don't Buzz, Childhood's End, Notebook
holsgr
63
☆☆½ ~ I think it's a good/enjoyable album, but many passages are kinda irregular or simply boring.
Sappy
85
Top Favorite: Mister
Other Favorites: This Is Magic, Childhood's End, I Do Sing For You
Least Favorite: Illusion
CheapandLethal
60
Fairly uninspiring
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Track List

  1. Impersonator
  2. This Is Magic
  3. Childhoods End
  4. I Do Sing For You
  5. Mister
  6. Turns Turns Turns
  7. Silver Rings
  8. Illusion
  9. Bugs Don't Bite
  10. Notebook
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Added on: May 13, 2013