Brittany Howard - What Now
Critic Score
Based on 17 reviews
2024 Ratings: #20 / 98
User Score
2024 Rank: #7
Liked by 216 people
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CRITIC REVIEWS

100
The Observer
Dancefloor bangers, vintage soul, joyous funk… the winningly candid Alabama Shakes frontwoman mixes it up to perfection on her second solo album.
90
Uncut

A Jaime 2.0 likely to secure her status as an auteur in terms of both conception and execution. It's bigger, freer-thinking and more dynamically audacious record.

83
Pitchfork
The second solo album from the Alabama Shakes singer-songwriter is musically muscular and thematically heady, a sound nerd’s project with stadium-sized panache.
80
Loud and Quiet
These 12 songs are commanding and coupled with Howard’s effervescence and formidable vocals make for an irresistible body of work abundant with personality. An awe-striking album.
80
Record Collector
Testing her vocals as much as her songwriting, Howard emerges as one of the boldest talents around.
80
The Arts Desk
Its frenetic fretwork and razor-sharp hooks position Howard as a genre-free iconoclast like Prince.
80
God Is in the TV

The regular meditation sessions and the mental epiphanies that have been recently been unleashed have inspired the atmosphere and lyrics of the Athens-native’s second LP What Now.

80
Mojo

What Now is no less discursive, plundering so many styles that it might instead be called What Next.

80
Clash
‘What Now’ is another stellar solo record from Brittany Howard that continues her trajectory. It carries on the shifting genres of Jamie with something that feels loose but still connected.
80
The Line of Best Fit

Aiming for an artistic shift, What Now invests less in psychedelic soul – her signature – and more in vintage R&B, house, and meditative pop. Some might find it a mixed bag due to its atypical diversity, but the songs aren’t too contrasting to be deemed incohesive.

80
DIY

Sonically sprawling yet also unafraid to find joy in simple pleasures, ‘WHAT NOW’ is a gem.

80
Paste

The Alabama Shakes frontwoman proves even further that she is a sensational solo act on her much-anticipated follow-up to 2019’s Jaime.

80
NME
Howard made her name in Alabama Shakes with gritty blues-rock; her second solo record is a wondrous, sonic exploration of jazz, dance, funk and beyond.
80
AllMusic

Isolated songs may hint at Howard expanded emotional and musical pallette, but What Now is a proper album, where each segment expands and interlocks, providing a whole that's greater than its separate parts.

80
musicOMH
While sometimes not an easy listen, the sometime Alabama Shakes singer’s latest is certainly a thrilling and restless journey.
70
Slant Magazine
The album could have benefited from more free-flowing song structures and unconventional arrangements.
Missing_Lyriks
91

I’m shooketh…

So y’all, for a long time now - actually since I’ve first constructed it - my bio has been plagued with a lie. That being that I “gravitate toward Pop and R&B”. But in reality, I gravitate towards Pop and Soul!

I know it’s shocking; I’m so sorry 😨🤭

But truth be told, when I first started reviewing and attempting to make a name for myself on the site, I never really understood the difference between the two genres. ... read more

KaitoNkmra
87

Brittany Howard absolutely kills it with what is probably the best sounding album of the year so far

I’m gonna be honest, I went into this with no expectations because I knew very little about Brittany’s music and it still left me stunned on my first listens. The sheer production value, impressive amounts of musicality in the instrumentation, and the incredible vocal performance by Brittany brings so much beauty, power, and sonic diversity to the table.

First off I just want to ... read more

BaddieBaphomet
90

NO NUANCE REVIEW

I don’t even have words for this, I’m just in awe. Immaculate stuff, absolutely stunning, wow.

Tbrauer7
75

The 2nd solo album from Brittany Howard is a nice mix of soul and funk. I personally prefer the funkier upbeat tracks but they all work with her tremendous voice.

Fav Songs - What Now, Red Flags, Prove It To You

BigManLilJimmy
70

Just remembered I listened to this. Figured I should talk about it.

It's a pretty enjoyable album. I find myself challenged to think of people who would hate listening to this album. It's very relaxing and it made me just enjoy going through it. The Soul sound throughout doesn't lose its touch as I find myself floating through the songs. That being said, I didn't get too invested in the album as I felt disconnected from it ultimately. I didn't emotionally connect with this album that much, but ... read more

BLCKSHPX
71

The conceptual themes are quite intriguing but it sort of falls flat when it gets down to vocal execution.

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Track List

1Earth Sign
3:38
85
2I Don't
3:22
81
3What Now
3:46
88
4Red Flags
4:27
85
5To Be Still
2:27
75
6Interlude
0:38
67
7Another Day
2:14
76
8Prove It To You
3:20
84
9Samson
5:17
79
10Patience
3:16
79
11Power To Undo
2:50
81
12Every Color In Blue
3:06
83
Total Length: 38 minutes
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Added on: October 13, 2023