Oct 4, 2023
Finally... Actually good Pop music?! Surely not... That's impossible, It can't be! ๐Ÿ˜ฒ๐Ÿ˜ฑ๐Ÿ™๐Ÿ”ฅ

Popular, mainstream music has been in need of a serious overhaul recently, and even back in 2019 the Pop landscape was inundated with soulless corporate acts that were only there to make the bare minimum and reap the rewards of their lack of effort and passion. At a first glance, this doesn't seem like anything out of the ordinary for an electropop album, but when you dive into this album, it's filled with ear-candy production and instrumentals that are very exuberant and colourful, which makes for a very enjoyable listen.

This album is a joy on the ears, as it takes elements from more left-field genres and brilliantly fuses them together. Charli herself had a hand in the production which is impressive in itself, as it's very lush and absorbing, and doesn't demand too much from the listener. Just let this album intoxicate you with it's exhilarating sound, along with some more experimental moments, such as 'Shake It' which is probably the most experimental that this album gets, with it's glitchy aesthetic that is filled with crunchy basslines and it's cloudy atmosphere.

Of course some people might just lump this in with the rest of the mainstream pop music being released, but this does something more innovative with the sound that not many other artists dare to try, as it's quite the risk to deviate from the pop formula that has obviously worked really well thus far. Despite that inherent risk, Charli manages to defy the odds and make something special that truly stands out amongst the crowd.

This is a great example of Pop being done RIGHT, and every mainstream artist should strive to achieve the same level of quality and innovation. This, along with Carly Rae Jepsen's 'EMOTION' were catalysts and trendsetters for the explosive and catchy sound that are delivered on both albums. Since this albums release, it's apparent that this has had quite the affect on the pop sound despite it's recency as an album.

It's everything that you could ask for from a pop album, high energy moments with great production and is engaging throughout the entire album. Amazing.

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