Joji - Nectar
Sep 25, 2020
What if this album didn't have any hidden flaws? Since I discovered Joji 4 years ago now, I always appreciate his rather atypical style/formula despite his more predictable side, making him an artist with the potential to make his mark. Although I don't really approve of the method, George Miller was able to put the entertainment on Youtube to his advantage in order to be able to later make himself a great launching pad to devote himself to Joji, a serious artist who is far from having the face and the same attitude as his many zany characters. We can applaud what he was able to achieve, it's very amazing. What "Joji" has been offering us for the last 6 years is strewn with flashes and "failures" although it's not really the right word. In fact the exact words that can summarize Joji is talent and irregularity. After a mixed first album that divides the listeners, symbol of a balancing act between those who are really seduced by his prowess and those who are more nuanced, finding that one can be too much and expect more. Without forgetting that Joji may also be suffering from his past and the way he came to his hungers. In short, he is now settled and still as expected, if not more. The listeners are waiting to see if he will be able to confirm his potential, and that is why Nectar, which is coming out in a week of hallucinating expected releases, is in the center of attention. So there you have it, as you can see from the rating, Nectar is a solidly built and particularly enjoyable album, however, although one is obliged to note an obvious improvement and evolution, it still suffers from irregularities that do it no favors.

Let's detail this more precisely. First of all I must point out this delicious production that makes Nectar really enjoyable and sometimes on the best songs gives a deeper dimension to it. I have a lot of respect for well-produced albums, which is still an aspect that is sometimes underestimated in popular styles. There are producers like Bekon who had already shown the extent of his talent for his partner Rich Brian of the 88Risings family. It's amazing how Nectar reminds me of The Sailor in his work, his orchestration and his seriousness. There is no coincidence. Musically nothing is so surprising, whether it's his versatile alternative R&B style that we already knew, we must admit that the team put a fist of honor to render a worked content where minimalist and detailed intertwine to bring this touch of charm. Unfortunately the album still suffers from a weak moment that could have been avoided in my opinion. This is what we also find on The Sailor by RIch Brian. On the other hand, Nectar offers a solidity, a homogeneity and some fantastic songs that allow you to have great listening experiences. It's also important to note Joji's maturation as he tries to explore in his writing, his ideas and his vision to go further in his work, trying to go through a very complicated stage for many young popular artists nowadays. So yes, on the one hand we can think that the neat aesthetics of the album may hide some flaws, but overall it must be stressed that Nectar is a success. In any case, I still prefer to wait for the rest, I expect much more.
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