What Folklore ultimately achieves in its narrative of escapism is reinforcing the notion that Swift isn’t one of the greatest twenty-first century artists because her work is autobiographical, or because she leaves cleverly crafted clues leading up to her albums (although these are all interesting elements) but rather because she is, first and foremost, a storyteller. Folklore is sad, beautiful, somewhat tragic, a little bit off the wall, but most of all it feels free.
If ‘Folklore’ is an introspective, romantic older sister, ‘Evermore’ is the freewheeling younger sibling. ‘Folklore’ was Swift’s masterful songwriting spun through a very specific sonic palette; ‘Evermore’ feels looser, with more experimentation, charm and musical shades at play. The new album reaps the rewards the stylistic leap of faith that ‘Folklore’ represented, pushing the boundaries of that sonic palette further still.