NME is right. This album is a rare achievement. I've never seen a UK rap record with such a split personality. On the same album you can have a grimey, clever, absolute banger like Crud...when a few tracks before you have an absolutely garbage sadboy crooner with fucking Ed Sheeran of all people. Conflict of Interest, Ghetts? Is that why you named your album that? Because if so, this ain't it chief. Go back into the lab and bring more bars and less cringe on your next go.