DAMN.

damn is an album to listen to when deciding whether to take the path of wickedness or weakness. this was really a jaw dropping album for me, but thats to be expected with a kendrick project. i think this is his most mainstream album (excluding the new gnx) as humble, loyalty, dna, and love really popped off when this came out, and i think thats for good reason. the album swaps between a theme of wickedness or weakness between every track which i think is a phenomenal creative direction for an album, and it also helps each song stand very strong on its own. its a huge clapback to the negative feedback tpab received for its "sensitive" topics, and this really just showed kendrick knew he already proved himself, and the only person he needed to get right with now was God. the fact that you can play the album backwards and get a story in which kendrick dies at the end instead of the original tracklist where we get the kendrick we have today is insane. really some of the best world building ive seen in an album and its all quality. all i can say is damn.

overall: pretty amazing album!!