It’s fitting that Secret Measure releases on Mogwai-run label Rock Action, which has also been home to Blanck Mass and The Twilight Sad. With a record this fluid and chill-inducing, Cloth deserve to be in that company.
It's not too bad, It's VERY VERY VERY chill. And it made me almost fall asleep but as an experience there are some very interesting tracks in this album. Unfortunately the whole thing starts to just blend together so it can be very underwhelming. Needed some more time to stew I think.
Cloth - Secret Measure
Genre: Indie Pop
Country: UK
Final Verdict: 64% (Good Album)
Yearly Ranking: 146th / 428
Highlight: Never Know
https://www.youtube.com/watch?v=StOUsyG45pE
Made me think of:
Wye Oak
Beach House
Daughter
Yeah it's a pretty standard indie record, but there's some genuinely sweet melodies and charm here and there that makes it a step above its most mediocre contemporaries. Still largely forgettable though unfortunately.
| 1 | Secret Measure 4:11 | 79 |
| 2 | Pigeon 3:56 | 66 |
| 3 | Never Know 5:04 | 68 |
| 4 | Lido 4:38 | 58 |
| 5 | Ladder 5:10 | 54 |
| 6 | Ambulance 2:52 | 66 |
| 7 | Another 3:48 | 68 |
| 8 | Drips 2:52 | 62 |
| 9 | Money Plant 5:30 | 58 |
| 10 | Blue Space 3:50 | 69 |