BFM

uk's best creation since the yorkshire pudding.

3/10 album
5/10 drake slop

Dave Free needs to be checked into a mental institution. This mf needs to be stopped. The most consistent behind the scenes creative.

I only have nice things to say. First of all, a music video with good acting? Insane.
The biggest props I have to give this video however is the choice to cut the song and slightly change the structure. This video would not work if they included the beat switch.

Also the parking spot dialogue is hilarious, it doesn't come off forced or cringe. And the ... read more

Why is he repping his own merch in some of these shots?

Anyway, Yeah this was the video where I realised Dave Free is a psychopath. These shots are so clean the video is one bad day away from being shutterstock core. But thankfully it's not.

revisiting it now, it's clear to see both Kendrick and Dave have evolved their taste and vision, but this video really feels like the foundation in which they now create visuals with. It's the blueprint.

Also that title card ... read more