TheNico

In 2020, The Weeknds take on synthpop felt urgent and fresh. 5 years and 3 albuns later, this project fails to break the sense that this artistic direction is watered down.

Rather than a further development of previous ideas (very much what Dawn FM was), ‘Hurry up tomorrow’ gives the sense of an artist that has figured out a formula that works for him and willingly stays in place. There’s a careless element to the production here, favouring ear-catching statements inspite of ... read more

In his strongest outing yet, Bad Bunny defies and challenges the perceived mold for latin music in the US sonographic industry. While the material fits a series of requirements to reach and be accepted by a broad audience with very superficial understanding of latin america (an audience that uses describers such as “cultural” or “ethnic” to everything foreign), it does so without the need to simplifie itself or fall into commonplaces.

More than a generic ... read more

Ever since IGOR, Tyler’s been learning how far can he loosen his sound without compromising the level of polish he achieved in that record. This feels like a definitive stretch in this direction, and the payoff is mountain-high

What could have been a joyous ride, is but a very clean display of competence. The final result is masterful, if not a bit too tamed and polished, specially giving the premise of this project.