I’ve been so excited leading up to this album. Zach Bryan is one of my favorite artists and songwriters of all time and it’s been really cool to watch his rise over the last 5 years. I’ve seen some people be disappointed that this album doesn’t really sound like “bar music” and that there's too many slower introspective songs on here. I think it works perfectly. I interpret it as the intro poem setting the scene in the bar, then we get a few bar room ... read more
The marketing was such a creative subversion of expectations and the whole take the mask off concept really brings this home. He continues his legendary run.