Common seems keen to prove he is still an all-time rap great, a hip-hop intellectual - and a ladies' man. His eighth LP is most compelling where these themes collide.
While we're used to Common in the role of poetic prophet or self-righteous rhyme slayer, Universal Mind Control is primarily a rhythmic celebration, paying tribute to Afrika Bambaataa and Jonzun Crew jams.
We're approaching the dead of winter and are in the middle of a recession, and Universal Mind Control isn't helping.
Ultimately, the quit-while-you’re-ahead approach helps rescue Common’s most experimental album since Electric Circus from becoming a musical freak show.
On Universal Mind Control, his eighth studio album, Common opts for a frustrating fusion of Daft Punk-lite electronica and sexually-charged fluff.
Perhaps it was telling when Common began talking about his next project before Universal Mind Control even hit shelves – because after you hear it, you’ll probably move on to the next thing as well.
Universal Mind Control seems to move Common backward instead of forward, which for a lyricist of his caliber is truly disappointing.
Universal Mind Control does correctly point toward a lighter, less cerebral set relative to the MC's discography from The Resurrection onward.
Although Universal Mind Control represents a serious step backward from the successes of his recent projects with Kanye, it would be remiss to say the album is the death knell for Common's career or that he has fallen off in any significant way.
There’s no shortage of sick beats, but Common’s decision to dumb down his rhymes to a rude and rudimentary level comes off horribly crass at best and at worst downright embarrassing.
Universal Mind Control is a painful misstep from a talented rapper who's decided to be as nasty as he wants to be-- which turns out to be much, much nastier than we'd like.
Me: Hold my hand while we cross the street, Lil Timmy, and don't talk to strangers.
LT: But look, there's a Common album that wants to say hello!
Me: Keep walking, Timmy.
LT: B-but don't you like Co-
Me: HIM AND PHARRELL ARE A BAD MIX, NOW KEEP FUCKING WALKING!
A deformed, decaying version of Common with three legs and a fungal infection rooting from his left nostril: Gucci rockin', coochies poppin', movie watchin', booties droppin'
Me: RUN TIMMY RUN
LT: AAAAAHHHHH
Decaying Common: ... read more
I know the bar was set pretty highly thanks to Common's previous masterpiece, but... this? This ain't it. Even at its best, UMC's just so un-Be-Common of him!
Highlights: Punch Drunk Love, Gladiator, Changes, Everywhere
While I would defend Electric Circus any day, I can't defend this album. Low quality production with Common clearly not trying on the mic. No tracks stood out, and this will always just live as Common's Nastradamus.
This is a really boring album and there are only a couple good songs and they aren’t on the level of his other great songs. The production is probably the best part about this album.
| 1 | Intro/Universal Mind Control (UMC) 3:33 | 58 |
| 2 | Punch Drunk Love 4:14 feat. Kanye West | 46 |
| 3 | Make My Day 3:58 feat. Cee-Lo Green | 48 |
| 4 | Sex 4 Suga 4:02 | 15 |
| 5 | Announcement 3:56 feat. Pharrell Williams | 46 |
| 6 | Gladiator 4:07 | 54 |
| 7 | Changes 3:58 feat. Muhsinah | 61 |
| 8 | Inhale 3:11 | 57 |
| 9 | What a World 3:57 | 35 |
| 10 | Everywhere 3:14 feat. Martina Topley-Bird | 55 |