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Critic Reviews
80
Zig ends up being her most focused and mature work to date, one that finds her spreading her wings and expanding her arsenal yet again.
2y
80
It’s a beautifully complex album that defies expectations at every turn while never trying too hard. Poppy has fast become the master of reinvention, but she’s never sounded so sure of herself as she does with ‘Zig’.
2y
80
There’s a lot of ground covered here, but Zig never feels random or messy ... her genre-bending feels less like an artist following trends, still searching for their sound, more an avid consumer of art, exploring her influences and making music by her own rules.
2y
80
She’s explored the possibilities of punk, metal and even bubblegum pop… but what will Poppy do next? Electronica, it turns out. And what’s more, she’s bloody good at it.
2y
60
Poppy’s fifth album could have benefited from retaining a little more of the zag of old.
2y
60
Zig ushers in Poppy's 'dark-pop' phase, but the thrilling extremity of her best work is missed here.
8mo
50
Unfortunately, all these moments feel wasted on an album so lacking in purpose or identity. These songs float around on their individual three-minute islands, and precious few are worth visiting if it means wading through all of the vapid space in between.
2y
50
The album’s production style keeps whatever passes as emotion in Poppy’s world at a slight remove.
2y
50
Zig further distances Poppy from the conventional pop sound, but somewhere along the way, “experimentation” becomes conflated with “messiness.”
2y
40
Weak and boring are never words we’d have ever thought apply to Poppy’s music, but alas here we are.
2y
40
Zig's heavier spots tend to hit the least.
2y
I'm so hard. This goes hard.
FAV TRACKS: Hard
LEAST FAV TRACKS: Hard
SERIOUS REVIEW: After the succesful Metal switch on "I Disagree" and Rock switch on "Flux", Poppy returns with Zig, to push forward a more Pop and Electro Industrial-oriented sound. And she does it damn well.
The instrumentation is very engaging and refreshing and the vocals are really beautiful for the most part. It's just a vibe and a half.
You have emotionally powerful and sad songs like The Attic ... read more
NO NUANCE REVIEW
I just want some goddamn consistent quality from you Poppy is that too much to ask?
Consider me disappointed. Back in 2018, when Poppy delved into rock and metal with Am I a Girl?, it felt like a daring move forward, a departure from her android pop star persona and ethereal vocals. In a striking departure from her earlier work, Poppy's fifth studio album, Zig, attempts to move towards a dark and brooding world of alt-pop and industrial metal. Guitars take a backseat, clearing space for electronic elements. The real departure on this album, however, is how different it sounds ... read more
Honestly, this is severely underrated. Many of the tracks are very catchy, leaving me with tunes within my head weeks after heard. The industrial sound compliments it nice, and I really enjoy it. Nothing special just a solid pop album
When we zig Poppy zags. After the experimental metal-pop 'I Disagree' and alt rock shoegaze 'Flux' people would think she continues the route to discover the genre. But instead she surprises us with going back to her pop roots and making a dark alt-pop record. Well, she's Poppy after all.
I won't lie, the first it came out I wasn't fond of it but as time went it grown on me. It's just clicked one day. The album feels like if 'Am I A Girl?' and ... read more
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3w
Would I be wrong in saying that this is her most divisive album?
Like you either love this album or hate it
Like you either love this album or hate it
