Travis Scott

Rodeo

Rodeo has plenty of bangers and noteworthy collaborations that help bring out a futuristic trap sound that could bleed into the mainstream of hip-hop in no time.

Although Rodeo may register as subpar in comparison to past Scott releases, weighted down from high expectation and debate, it's almost certain that Trav's reign as rap's trend connoisseur isn't over quite yet.

On his major-label debut, Travis Scott ... doesn't rap so much as scream, moan and yelp like he's fronting an Eighties hardcore band.

Travis Scott’s verses are often without substance and chock full of choppy cadences, and songs without guests, especially "I Can Tell", are undone by the monotony.

Yes, the production is razor sharp, the beats are skewed and often very loud which makes them feel important, but in reality, it's all a façade; an image.

For its alleged vision and production, Rodeo has its moments, but digging them out is as challenging as attempting to ride a bull for eight seconds.

Rodeo is designed to be groundbreaking and innovative, but falls short of that goal. Yes, the production is great and Scott puts together some good hooks, but he never puts forth a cohesive statement of voice.

Scott goes for spacey sounds, stoner vibes and vocal filters, but despite the eclecticism, he's too elusive and bland for Rodeo to amount to a stylistic - let alone a subversive - statement.